This Policy provides basic information about the purposes, methods of processing, and security of your personal data as a user of the website: brodzikart.com (hereinafter referred to as the Website). By reading the Privacy Policy, you will learn who the controller of your personal data is, what personal data is collected by the Website, for what purposes it is used, and how it is protected.
§1. Basic Information
The Controller of your personal data is: Kornelia Brodzik, an entrepreneur registered in the Central Information and Register of Business Activity under the name: BRODZIKART KORNELIA BRODZIK, with its registered office in Bolesławiec, 59-700, Łukasiewicza Street 13/31, Tax Identification Number (NIP): 8392985896
You can contact the Controller via:
- 1) email: artbrodzik@gmail.com
- 2) telephone: +48 600 986 645
§2. Data Processing Principles.
1. The Controller processes personal data in compliance with the following principles:
- based on a legal basis and in accordance with the law (legalism);
- fairly and honestly (reliability);
- in a transparent manner for the data subject (transparency);
- for specific purposes and not "just in case" (minimization);
- no more than necessary (adequacy);
- while ensuring data accuracy (accuracy);
- for no longer than necessary (temporality);
- ensuring appropriate data security (security).
§3. Purposes, legal basis, and scope of data processing.
1. We will process your data:
- for contact purposes, to respond to your message sent to us directly by email, form, social media channel, or in response to a telephone call, based on the Controller's legitimate interest in providing you with a response;
- for marketing purposes, solely based on your consent;
- for informational purposes, to provide you with important information regarding the services you use through our Website;
- for purposes related to maintaining our company profile on social media (such as Facebook/Instagram) in accordance with the terms specified by the owners of the relevant media (portal) and informing you there about our products, promotions, and other news regarding our activities, which we consider to be our legitimate interest;
- For technical purposes, using cookies (technical cookies), based on the Controller's legitimate interest in the proper operation and functioning of the Website;
- For statistical and analytical purposes, if you have consented to our use of cookies for analytical purposes (analytical cookies);
- For marketing purposes, if you have consented to our use of cookies for marketing purposes (marketing cookies);
- For archiving telephone numbers, messages, and emails, based on the Controller's legitimate interest in protecting against claims;
- For the analysis of anonymous information. This information is collected through our Website, such as: information about the browser, operating system, device, time spent on the website, navigation between pages, clicks on links, approximate location, age range, and gender. This information is anonymized and collected through our partners' advertising and analytical systems. It does not allow for identification or assignment to a specific user. We use this information for marketing, analytical and statistical purposes.
2. We process your data as follows:
- If you send us a message by email, form, social media channel, or provide information by phone, we will process the data contained in that message. Providing your data in this way is voluntary. You can ask us to delete this data at any time;
- If you like a post, leave a comment, write, react, or otherwise join our social media profile (e.g., Facebook, Instagram), we will process your data that you provided in that medium and to which we have access. To end processing, you can unsubscribe from our profile;
- The remaining data we process includes your IP address and other data stored in cookies. You decide to what extent we will be able to use cookies with your data. Providing your data in this way is voluntary. You can change your preferences at any time. You can do this in your web browser or by deleting the cookies stored on our Website; Using APIs (application programming interfaces) provided by third-party partners to integrate various functionalities, such as maps, analytics, advertising, or social media. Using these APIs may result in the creation of additional cookies or the use of existing cookies to process user data. These third-party partners may store and process this data in accordance with their own privacy policies.
4. We do not conduct automated profiling on the Website.
We do not use automated profiling on the Website to create marketing campaigns based on user activity measurement, which would allow us to target our selected advertising material to precisely identified users.
Although we use the advertising systems of our partners (Facebook, Google), the information and data they collect about your activity on the Website, based on which we can create marketing campaigns, does not constitute automated profiling, as we are unable to make decisions about you as an individual user (e.g., showing you a specific advertisement). We can only create advertisements for user groups, based on general statistical data provided by our partners. We are unable to ensure that a specific user sees an advertisement we have selected based on activity data.
More information about how our partners conduct user profiling and create audience groups can be found in their privacy policies in the paragraph below.
§5. Data recipients and the intention to transfer data to a country outside the EEA or an international organization.
1. Depending on the purpose for which we process your data, the recipients of your personal data may be:
- government offices and other public institutions, to the extent that data transfer obligations arise from the provisions of law applicable in the territory of the Republic of Poland, for purposes related to the fulfillment of legal obligations incumbent on the controller, such as pursuing legal claims, fulfilling tax obligations, and other proceedings regulated by applicable law;
- the Website software provider (hosting, server, domain);
- the entity responsible for programming the Website;
- the entity responsible for marketing the Website and managing social media channels;
- the provider of cloud-based data and document storage software;
- the provider of cookie management software and the scope of data processed;
- if you have consented to marketing cookies, your data stored in cookies will be transferred to our advertising partners (Facebook, Google);
- If you have consented to analytical cookies, your data stored in cookies will be processed by the entity providing software for analyzing traffic on our Website (e.g., Google Analytics).
Your data is not transferred to countries outside the EEA or international organizations, except in cases where data is processed by the following entities:
- Google Inc., based in the USA, for website traffic analysis in the Google Analytics system and for providing additional features (such as Google Maps, Google Search Console) related to the proper functioning of the Website and the display of search results. Learn how Google processes and protects your data. This browser add-on allows you to manage the scope and level of access to data collected by Google Analytics;
- Google Inc., based in the USA, for advertising and measuring their effectiveness in the Google Ads system. Learn how Google processes and protects your data;
- Facebook Inc., based in the USA, for account management and access to data on social media platforms (Facebook, Instagram), advertising and measuring their effectiveness related to the installation of the Facebook pixel and the Conversion API on the website. Learn how Facebook processes and protects your data;
- Google Inc. based in the US, for virtual disk software used to store company records (customer and contractor service process documentation and GDPR documentation). See how Google protects your data;
- Google Inc., based in the US, for handling embedded YouTube videos. Google collects data about your preferences and video viewing activities, which may impact the ads displayed and the structure of your playlists. See how YouTube protects your data privacy.
6. Data Retention Period.
We are unable to specify a single period for which we will process your data.
If you have provided us with your data by email, telephone, form, or through social media where we have company profiles, we will process your data until you request deletion of your data or object to processing, but also in the event that we deem that we have fulfilled the Controller's legitimate interest.
§7. User Rights
1. In connection with the processing of your data, you have the following rights:
- access to the content of your data and the right to rectify, erase, or restrict its processing;
- the right to data portability;
- the right to object;
- the right to withdraw consent to its processing at any time and in any form, unless the data processing is for the performance of a contract by the Controller, for the Controller to comply with legal obligations towards state institutions, or for the pursuit of the Controller's legitimate interests.
You also have the right to lodge a complaint with the President of the Personal Data Protection Office (address: ul. Stawki 2, 00-193 Warsaw).
More information on personal data protection can be found on the website of the Personal Data Protection Office: www.uodo.gov.pl
§8. Information about cookies.
We use cookies on our website.
We have installed a plugin on the Website that allows you to independently manage the scope of personal data processing via cookies. This plugin complies with the latest Content Mode v2 requirements, ensuring a high level of personalization and privacy protection. The plugin's author is a certified Google partner, confirming the application of best practices and standards in user data and cookie management. This functionality allows you to easily and intuitively adjust data processing settings to your preferences.
Cookies are small text files stored on users' devices while browsing the Website. They are used to facilitate the use of our Website, improve the quality of our services, and enable analysis of traffic and user behavior.
Cookies can be persistent (permanent) or temporary (session). Persistent cookies are stored on the user's device for a specified period of time or until the user deletes them. Temporary cookies are deleted when the browser is closed.
We use our own and third-party cookies. First-party cookies are used to ensure the proper functioning of the Website, personalize content, store user preferences, and analyze statistics. Third-party cookies are used by external analytics, advertising, and social media integration tools.
Users have the right to control and limit the use of cookies on our Website. Most web browsers allow cookie management, including blocking, limiting, or deleting cookies. Detailed information on cookie management can be found in your browser settings.
Please note that disabling or limiting cookies may affect the functionality of the Website and the quality of services provided.
We use various types of cookies on our Website to better adapt to user needs and ensure an optimal user experience.
Technical cookies: These are necessary for the proper functioning of the Website. They enable maintaining user sessions, processing forms, remembering preferences, and ensuring the security of the Website.
Marketing cookies: They enable the personalization of advertising and remarketing activities tailored to user interests and preferences. They are also used to measure the effectiveness of advertising campaigns and optimize advertising content.
Analytical cookies: These cookies are used to collect information about how users use the Website, such as the number of visits, pages visited, time spent on the website, and traffic sources. The data collected helps analyze and optimize the Website, improving its performance and tailoring content to user needs.
9. Why do we use cookies?
- Website experience: Cookies can significantly improve your experience using the Website.
- Content personalization: Cookies allow you to tailor the content displayed to your preferences and interests, making the website more attractive and useful.
- Remembering settings: Cookies allow the website to remember user-selected settings, such as language, layout, and colors, allowing for faster and more convenient use of the website.
- Logging in: Cookies enable you to store information about a logged-in user, allowing you to easily switch between different sections of the Website without having to log in again.
- Session maintenance: Cookies allow the website to track user activity across different subpages, allowing you to easily return to recently visited sections or continue unfinished activities, such as completing forms.
- Performance optimization: Cookies can be used to analyze traffic and user behavior on the website, which helps optimize its performance and deliver high-quality content.
- Advertising: Cookies enable the display of personalized ads tailored to the user's interests and needs. This makes ads less intrusive and more relevant.
- Social Media Integration: Cookies enable integration with social media sites such as Facebook, Twitter, and Instagram, enabling easy content sharing and the use of additional features such as commenting and liking.
§10. Technical Cookie Functions.
- Maintaining User Sessions: Technical cookies allow for maintaining a user's session while navigating the website, allowing users to navigate between different sections of the website without having to log in or re-enter the same information.
- Remembering User Preferences: Technical cookies allow the website to store information about user preferences, such as selected language, font size, color settings, and other personalization elements.
- Form Management: Technical cookies support the functioning of forms on the website, such as login, registration, and contact forms, ensuring the correct processing of data entered by users.
- Website Performance Optimization: The use of technical cookies enables us to monitor the performance of the Website and the loading speed of individual elements, which allows us to optimize and improve the quality of our services.
- Security: Technical cookies help ensure the security of the Website and its users, for example, by verifying user identity, detecting hacking attempts, and protecting against CSRF (Cross-Site Request Forgery) attacks.
§11. Functions of Analytical Cookies.
- Measurement of Website Traffic: Analytical cookies allow us to monitor the number of visits, unique users, and page views, providing an overall picture of the Website's popularity and performance.
- User Behavior Analysis: Analytical cookies allow us to collect information about how users navigate the Website, such as the time spent on individual pages, navigation paths, and where they leave the Website.
- Conversion Optimization: Analytical cookies help us identify elements of the Website that impact the effectiveness of achieving business goals, such as registration, placing an order, or completing a contact form.
- User segmentation: The use of analytical cookies enables the grouping of users according to various criteria, allowing for better tailoring of content and offers to the needs of specific segments.
- A/B testing: Analytical cookies are used to conduct A/B testing, which involves comparing two versions of a website to determine which one better meets the intended objectives. These tests help optimize the appearance, functionality, and content of the website.
12. Advertising Cookie Functions.
- Personalized Advertising: Marketing cookies enable the display of advertisements tailored to a user's interests, preferences, and browsing history, making them more engaging and effective.
- Remarketing: Marketing cookies allow us to track users who have visited the Site but have not completed a purchase or other action and retarget them with advertisements to encourage them to return and complete the transaction.
- Ad Performance Measurement: Marketing cookies allow us to monitor the performance of advertising campaigns, such as the number of clicks, conversions, and impressions, allowing us to optimize our marketing strategy.
- Cross-Channel Advertising Management: The use of marketing cookies facilitates the coordination and integration of advertising activities across channels, such as search engines, social media, and partner sites.
- Testing and Optimizing Advertising Content: Marketing cookies are used to conduct A/B testing and other analytical methods that allow us to assess which messages, formats, and advertising creatives are most effective and engaging for users.